What problem does it solve? Evaluating logos and brand identity systems requires deep design expertise that most teams lack, leading to marks that fail at small sizes, rely on trends, or never grow into coherent systems. This Skill provides structured critique and advisory guidance grounded in the methods of Paul Rand, Saul Bass, Aaron Draplin, Lance Wyman, and Milton Glaser. ## Core Features & Use Cases - Ten-Point Identity Evaluation: Score marks across identification power, conceptual clarity, systematic extensibility, real-world viability, timelessness, and craft using a structured rubric with severity levels. - Anti-Pattern Detection: Identify AI-generated mark tells such as gradient shields, conceptless monograms, complexity traps, and meaningless abstracts, with concrete fixes for each. - System and Color Guidance: Extend marks into full identity systems covering clear space, responsive variants, OKLCH palette construction, and tinted neutrals, with tool-specific advice for Figma, Illustrator, InDesign, Affinity, and HTML/CSS. - Use Case: A founder shares a logo concept and asks "does this work?" The Skill runs the blur/distance test, checks the favicon at 16x16, evaluates it against Rand's seven criteria, and returns a scored critique with prioritized recommendations. ## Quick Start Ask the assistant to critique your logo or identity concept against the ten-point evaluation framework and suggest improvements.
