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icp-website-audit

Official

Audit websites through buyer eyes.

Marketing & Sales#ICP#conversion optimization#competitive analysis#persona#website audit#buyer experience
Authorathina-ai
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill provides a comprehensive website audit from the perspective of your Ideal Customer Profile (ICP), identifying how well your site resonates with potential buyers and where it falls short compared to competitors.

Core Features & Use Cases

  • Persona-Driven Analysis: Evaluates your website's messaging, clarity, and trust factors based on pre-defined ICP personas.
  • Competitive Benchmarking: Directly compares your website's performance against key competitors from the buyer's viewpoint.
  • Actionable Recommendations: Delivers a consolidated report with prioritized steps to improve buyer experience and competitive positioning.
  • Use Case: A B2B SaaS company can use this to understand why their target enterprise buyers aren't converting, by seeing how their site performs against competitors like Salesforce or HubSpot for those specific buyer personas.

Quick Start

Run an ICP website audit for Acme Corp at acme.com, comparing against competitor.com and rival.net.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: icp-website-audit
Download link: https://github.com/athina-ai/goose-skills/archive/main.zip#icp-website-audit

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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