buyer-persona
CommunityGround personas in real jobs.
AuthorJoelLewis
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Grounding personas in Jobs-to-Be-Done ensures marketing and product decisions are anchored in real customer needs rather than superficial demographics.
Core Features & Use Cases
- Grounded JTBD personas that link to specific jobs and struggling moments.
- Clear distinction between Job Performer and Buyer, to avoid misaligned messaging.
- PR/FAQ drafting support to translate personas into product and communication artifacts.
Quick Start
Identify the Job Performer, define the Main Job and Needs, layer psychographics, validate with STAR stories, and draft the PR/FAQ using the guidance in this skill.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: buyer-persona Download link: https://github.com/JoelLewis/skill-library/archive/main.zip#buyer-persona Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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