gtm-thinker

Stress-tests go-to-market campaign concepts into strategic blueprints with kill criteria.

Updated Dec 1, 2025

Search Tags:#go-to-market #marketing strategy #launch planning #campaign planning #stress test #kill criteria #gtm strategy

One-click install

npx skills add https://github.com/manusco/wolfgang --skill gtm-thinker-manusco

Or copy as Structured Prompt for Agent▼

Please help me install this Agent Skill.
Skill: gtm-thinker
Source: https://github.com/manusco/wolfgang/tree/main/.cursor/skills/gtm-thinker
Command: npx skills add https://github.com/manusco/wolfgang --skill gtm-thinker-manusco

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Launching a go-to-market campaign without rigorous stress-testing often leads to wasted budget on weak positioning, untested assumptions, and unclear failure signals. This Skill turns a raw campaign concept into a structured strategic blueprint with explicit kill criteria. ## Core Features & Use Cases - Concept Stress-Testing: Challenges assumptions in your go-to-market idea before resources are committed. - Strategic Blueprint Generation: Expands a campaign concept into a structured plan covering positioning, channels, and execution logic. - Kill Criteria Definition: Establishes measurable conditions under which the campaign should be abandoned, preventing sunk-cost escalation. - Use Case: A product marketer drafts a launch plan for a new feature and uses this Skill to pressure-test the messaging, identify the riskiest assumptions, and define the metrics that would trigger a pivot or cancellation. ## Quick Start Ask the assistant to run the gtm-thinker procedure on your go-to-market campaign concept to produce a strategic blueprint with kill criteria.

Frequently Asked Questions about gtm-thinker

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I stress-test a go-to-market strategy before launch?▼

Run the gtm-thinker procedure on your campaign concept. It challenges core assumptions, expands the idea into a strategic blueprint, and defines kill criteria so weak strategies are identified before budget is committed.

What are kill criteria in a go-to-market plan?▼

Kill criteria are predefined measurable conditions that signal a campaign should be stopped or pivoted. This Skill generates them as part of the strategic blueprint, helping teams avoid sunk-cost escalation on failing initiatives.

What inputs does the gtm-thinker skill need?▼

It needs a go-to-market campaign concept to evaluate. The Skill routes to a procedure file at .agents/skills/strategy/gtm-thinker/SKILL.md, which must be present and readable for the full workflow to execute.

When should I not use a campaign stress-testing framework?▼

Avoid it for trivial or low-budget experiments where the cost of analysis exceeds the campaign risk. It is designed for strategic launches where positioning and resource commitments justify structured evaluation.