gt-meta-ads

Add qualifying questions, lengthen the form to 4-5 fields for high-ACV offers, and use the higher-intent form option. Sync leads to your CRM in real time and feed outcomes back as offline conversions so Meta optimizes toward pipeline, not form-fills.

Install both the Pixel and server-side CAPI with deduplication via a shared event ID, since browser-only tracking under-reports after iOS changes. Optimize toward the real conversion event, keep attribution windows consistent, and pass hashed first-party data to raise event match quality.

Creative fatigue is the most common cause: watch for rising frequency paired with declining CTR. Refresh when CTR drops about 20% from baseline or frequency exceeds 3-3.5 on cold audiences, and add 3-5 new variants weekly at meaningful spend.

No. Advantage+ Shopping is an e-commerce/DTC product and is out of scope for B2B. You may test Advantage+ Sales or Advantage+ Leads as a prospecting engine, but judge results on SQL and pipeline rather than ROAS.

An ad set needs roughly 50 optimization events per week to exit learning. The budget floor is your CPA times 50 divided by 7 per day, so a $20 CPA implies about $140 per day per ad set; consolidate ad sets if budget is spread too thin.

Do not use it for LinkedIn Ads (use gt-linkedin-ads), Google Ads (use gt-google-ads), or organic social content. It is also B2B-only; DTC and e-commerce tactics like catalog ads and ROAS optimization are explicitly excluded.