What problem does it solve? Deciding whether to build a free tool (calculator, generator, analyzer) as a marketing asset is risky without a framework. This Skill helps you evaluate ideas, scope an MVP, and design lead capture so the tool actually generates leads, organic traffic, and backlinks instead of wasting engineering budget. ## Core Features & Use Cases - Ideation & Validation Framework: Generate tool ideas from audience pain points and validate them against search demand, uniqueness, lead quality, and build feasibility. - Evaluation Scorecard: Rate candidates across eight factors (search demand, audience match, link-building potential, and more) with clear go/no-go thresholds. - Lead Capture & SEO Strategy: Compare gating approaches, plan keyword targeting for tool landing pages, and decide between custom builds, no-code platforms, or embedded solutions. - Use Case: A SaaS founder wants to build a free ROI calculator to attract leads. Use this Skill to validate search demand, score the idea, define the MVP scope, and design the email capture flow. ## Quick Start Help me evaluate whether building a free ROI calculator is a good lead generation strategy for my product.
