What problem does it solve? Static lead magnets like PDFs convert only 3-10% of visitors and deliver no data about prospects. This Skill provides a 4-step system for building interactive scorecard funnels that convert 30-50% of visitors while collecting self-reported pain points, qualification signals, and scores for every lead. ## Core Features & Use Cases - Landing Page Design: Craft concept hooks and 3 Cs (Clarity, Credibility, Connection) copy that drive visitors to start the questionnaire. - Questionnaire Construction: Build scored question sets grouped into 2-7 categories, with lead capture before questions and qualifying questions for budget, urgency, and authority. - Dynamic Results Pages: Generate tier-based personalized results (Low/Medium/High) with category breakdowns, PDF reports, and tier-specific CTAs. - Segmented Follow-Up: Create automated email sequences segmented by score tier, abandonment recovery flows, and CRM lead scoring integration. - Use Case: A B2B consultant wants more qualified discovery calls. Use this Skill to design a "Business Growth Scorecard" with 12 questions across 4 categories, tiered results pages, and a follow-up sequence that routes high scorers directly to a consultation booking. ## Quick Start Use the scorecard-marketing skill to design a quiz funnel for my consulting business, including the landing page hook, 12 scored questions, and tier-based results pages.
