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MarcoBolsa
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emails

Designs email sequences, drip campaigns, and lifecycle email programs with copy and timing guidance.

Updated May 13, 2026
Search Tags:#email sequences#subject lines#re-engagement#drip campaign#onboarding emails#lifecycle emails#lead nurture
One-click install
npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill emails-marcobolsa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: emails
Source: https://github.com/MarcoBolsa/motor-cotacoes/tree/main/.claude/skills/marketingskills/emails
Command: npx skills add https://github.com/MarcoBolsa/motor-cotacoes --skill emails-marcobolsa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Planning multi-email automated flows is hard: teams struggle with sequence structure, timing between emails, subject lines, and knowing which lifecycle emails they are missing. This Skill provides expert frameworks, templates, and copy guidelines to design welcome, nurture, onboarding, re-engagement, retention, billing, and win-back email programs. ## Core Features & Use Cases - Sequence Design: Build welcome, lead nurture, onboarding, and re-engagement sequences with defined length, timing, goals, and per-email structure (hook, context, value, CTA). - Lifecycle Email Reference: Audit your program against a comprehensive checklist of onboarding, retention, billing, usage, win-back, and campaign email types. - Copy & Testing Guidelines: Apply subject line patterns, preview text rules, personalization, segmentation, and A/B testing practices with benchmark metrics. - Use Case: A SaaS team with a 14-day trial asks for a welcome sequence; the Skill produces a 5-7 email plan mapped to the trial timeline, each with subject line, preview text, body copy, and CTA driving users to their aha moment. ## Quick Start Ask the assistant to create a welcome email sequence for new trial users of your product, including timing, subject lines, and CTAs for each email.

Frequently Asked Questions about emails

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a welcome email sequence for new users?▼

A welcome sequence typically runs 5-7 emails over 12-14 days: deliver the promised value immediately, then a quick win, your story, social proof, objection handling, a feature highlight, and finally a conversion ask. Each email should have one job and one primary CTA.

How many emails should a lead nurture sequence have?▼

Lead nurture sequences typically run 6-8 emails over 2-3 weeks. Start by delivering the lead magnet, expand on the topic, deep-dive the problem, present your solution framework, share a case study, differentiate, handle objections, and close with a direct offer.

What is the best timing between emails in a drip campaign?▼

Send the first email immediately after signup, then space early sequence emails 1-2 days apart, nurture emails 2-4 days apart, and long-term emails weekly or bi-weekly. B2B senders should avoid weekends and send at the recipient's local time.

How do I fix declining email open rates?▼

Diagnose sender reputation, list hygiene, subject line quality, and sending frequency before blaming subject lines alone. Run a re-engagement sequence for inactive subscribers, then test subject line patterns like questions, how-tos, and numbers at 40-60 characters.

When should I use a re-engagement email sequence?▼

Trigger a re-engagement sequence after 30-90 days of subscriber inactivity. Use 3-4 emails: a genuine check-in, a value reminder, an incentive, and a last-chance email, then remove non-responders to protect deliverability.

What is the difference between onboarding emails and in-app onboarding?▼

Onboarding emails support and reinforce in-app onboarding rather than duplicating it. Emails handle welcome, reminders for incomplete setup steps, feature highlights, and check-ins, while in-app flows guide users through the product interface directly.

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