email-sequence

A welcome sequence typically runs 5-7 emails over 12-14 days. Start with an immediate welcome delivering promised value, then a quick win, your story, social proof, objection handling, a feature highlight, and finally a conversion ask.

Lead nurture sequences typically run 6-8 emails over 2-3 weeks. Length depends on sales cycle, product complexity, and relationship stage, with emails spaced 2-4 days apart.

The Skill references Customer.io for behavior-based automation, Mailchimp for SMB marketing, Resend for developer-friendly transactional email, SendGrid for transactional at scale, and Kit for creator-focused newsletters.

Benchmark open rates are 20-40%, click rates 2-5%, and unsubscribe rates should stay under 0.5%. Track conversion rate specific to each sequence's goal and revenue per email where applicable.

Use a 3-4 email dunning sequence over 7-14 days: a friendly notice with an update link, a reminder, an urgent suspension warning, and a final notice. Assume the failure is accidental and keep one clear CTA to update payment.

Trigger re-engagement after 30-60 days of inactivity. Use 3-4 emails over two weeks: a genuine check-in, a value reminder, an incentive offer, and a final stay-or-unsubscribe message to clean the list.