What problem does it solve? Planning an effective drip campaign or lifecycle email program requires expertise in sequencing, timing, copywriting, and segmentation. This Skill provides a structured framework for creating welcome, nurture, onboarding, re-engagement, and retention email sequences that move subscribers toward conversion. ## Core Features & Use Cases - Sequence Strategy: Defines length, timing, delays, and exit conditions for welcome, lead nurture, onboarding, and re-engagement sequences. - Email Copy Framework: Provides structure (hook, context, value, CTA, sign-off), subject line patterns, preview text guidance, and formatting rules. - Lifecycle Email Reference: Covers onboarding, retention, billing, usage, win-back, and campaign email types with triggers and audit checklists. - Use Case: A SaaS team needs a 14-day trial onboarding sequence. The Skill produces a 5-7 email plan with per-email subject lines, send timing, full copy, and CTAs aligned to the product's aha moment. ## Quick Start Create a welcome email sequence for new users who sign up for our 14-day free trial, guiding them to complete their first key action.