ecommerce-marketing-strategy-builder

What problem does it solve? E-commerce sellers often lack a structured, evidence-grounded marketing plan, leading to scattered channel spending and unclear priorities. This Skill produces a complete omnichannel marketing strategy — audience persona, competitive landscape, pricing position, prioritized channels with budget allocation, a 90-day action plan, and KPIs — without touching any live accounts. ## Core Features & Use Cases - Full Strategy Generation: Builds a target audience persona, competitive landscape, pricing position, 2-4 prioritized channels with budget splits, a phased 90-day roadmap, and KPI thresholds. - Evidence Discipline: Labels every material statement as Confirmed fact, Research finding, Calculation, Recommendation, Assumption, or Not assessed, and never invents competitor data or guarantees results. - Benchmark-Grounded Planning: Uses reference tables for channel ROI, budget-as-percentage-of-revenue, and stage-specific allocation frameworks. - Use Case: A seller launching a Shopify store for premium dog treats with a $3,000/month budget receives a complete strategy covering which channels to prioritize, how to split the budget, and what to do in each 30-day phase. ## Quick Start Ask the assistant to build a marketing strategy for your store, including your product, price, margin, monthly budget, and sales channels.