demand-gen
OfficialBuild demand gen strategies & campaigns.
Marketing & Sales#marketing strategy#lead generation#campaign planning#B2B marketing#demand generation#pipeline generation
AuthorOpenClaudia
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill helps B2B SaaS and technology companies create effective demand generation strategies and multi-channel campaigns to generate qualified pipeline and leads.
Core Features & Use Cases
- Strategy Framework: Provides a full-funnel approach (TOFU, MOFU, BOFU, POST-SALE) with channel mix recommendations.
- Campaign Planning: Offers templates for content, nurture, conversion, and ABM campaigns.
- Lead Scoring: Implements a demographic and behavioral lead scoring model to qualify leads.
- Use Case: A startup needs to launch a new product. This Skill can help them define their target audience, select the best channels (e.g., LinkedIn Ads, SEO content), plan a nurture sequence for interested leads, and set up a lead scoring system to identify Marketing Qualified Leads (MQLs) for the sales team.
Quick Start
Use the demand-gen skill to build a demand generation strategy for a new B2B SaaS product targeting SMBs.
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: demand-gen Download link: https://github.com/OpenClaudia/openclaudia-skills/archive/main.zip#demand-gen Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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