copywriting

Write and rewrite conversion-focused marketing copy for web pages using structured frameworks.

3|1|Updated Apr 8, 2026
One-click install
npx skills add https://github.com/ever-just/agentskills --skill copywriting-ever-just
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: copywriting
Source: https://github.com/ever-just/agentskills/tree/main/skills/white-paper-writing/marketing-copywriting
Command: npx skills add https://github.com/ever-just/agentskills --skill copywriting-ever-just

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Marketing copy often defaults to vague, jargon-heavy text that fails to persuade or convert. This Skill provides a structured method for writing homepage, landing page, pricing, feature, and about page copy that is clear, specific, and action-oriented. ## Core Features & Use Cases - Page Copy Generation: Produces full page copy organized by section — headline, subheadline, CTA, social proof, problem, benefits, how it works, and final CTA. - Headline & CTA Formulas: Applies proven formulas like "{Achieve outcome} without {pain point}" and the CTA pattern [Action Verb] + [What They Get], with 2-3 alternatives and rationale. - Copy Review & Rewrite: Diagnoses weak copy (buzzwords, passive voice, exclamation points, vagueness) and rewrites it following clarity-first style rules. - Use Case: Ask it to rewrite a headline like "An Innovative AI-Powered Platform" and it will identify the jargon problems and produce specific, benefit-driven alternatives with a supporting subheadline. ## Quick Start Ask the agent to write homepage copy for your product, providing your target audience, main differentiator, and the primary action you want visitors to take.

Frequently Asked Questions about copywriting

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a homepage headline that converts?▼

Use a proven formula such as "{Achieve outcome} without {pain point}" or "The {category} for {audience}". The headline should state your core value proposition specifically, and you should generate 2-3 alternatives with rationale before choosing.

What makes a CTA button text strong or weak?▼

Weak CTAs like "Submit", "Sign Up", and "Learn More" are generic and action-free. Strong CTAs follow the formula [Action Verb] + [What They Get], such as "Start Free Trial" or "See the Dashboard in Action".

Can this skill write email sequences or popup copy?▼

No, this skill covers website page copy only. For email sequences it defers to the email-sequence skill, and for popup or modal copy it defers to the popup-cro skill.

How do I fix copy full of buzzwords like 'revolutionary' and 'cutting-edge'?▼

Run the copy through the quality check: remove exclamation points, replace buzzwords with specific outcomes, switch passive voice to active, and cut qualifiers like "very" and "really". Then rewrite using concrete numbers or customer language.

What information do I need before writing landing page copy?▼

You need the page type and primary action, the ideal customer and their objections, the product's differentiators and proof points, and the traffic source. If a product-marketing-context.md file exists, it is read first to avoid redundant questions.