What problem does it solve? Existing marketing copy often suffers from vague claims, inconsistent tone, missing proof, and weak calls to action. This Skill provides a systematic framework for reviewing and improving copy without rewriting it from scratch, preserving the core message while fixing clarity, specificity, and persuasion issues. ## Core Features & Use Cases - Seven Sweeps Framework: Runs seven focused editing passes covering Clarity, Voice and Tone, So What (benefit connection), Prove It (evidence), Specificity, Heightened Emotion, and Zero Risk (objection handling near CTAs). - Expert Panel Scoring: Simulates a multi-persona review panel (conversion copywriter, UX writer, target customer) that scores copy 1-10 and drives iterative revision for high-stakes pages. - Content Refresh Workflow: Applies editing rigor to outdated published content with a refresh checklist, refresh-vs-rewrite decision matrix, and cadence guide. - Use Case: Paste a landing page draft that feels wordy and generic; the Skill flags filler words, unsupported claims, and vague CTAs, then proposes a tightened rewrite with specific benefits and trust signals. ## Quick Start Ask the assistant to edit your existing landing page or email copy using the seven sweeps framework and provide a revised version.
