conversion-rate-optimization

Start with a structured audit: enable guest checkout, show shipping costs before payment, add express payment methods like Apple Pay above the fold on mobile, and display trust badges near the payment form. Then use funnel analytics to find your highest drop-off step.

Microsoft Clarity is free and provides session recordings, heatmaps, and rage-click detection. Hotjar offers a free tier with heatmaps and surveys, while Lucky Orange integrates well with Shopify. Pair any of these with GA4 for funnel data.

ICE scoring multiplies Impact, Confidence, and Ease ratings (each 1-5) to produce a score for each hypothesis. Run experiments in descending ICE score order, and never run more than 3 A/B tests simultaneously to avoid interference.

Yes, it includes platform-specific steps for Shopify, WooCommerce, BigCommerce, and custom stores. Shopify uses its built-in Checkout Funnel report, while WooCommerce uses the MonsterInsights plugin for ecommerce funnel tracking.

GA4 can miss orders due to ad blockers and script errors, so treat Shopify's server-side order count as ground truth. Reconcile discrepancies by trusting the internal order database over front-end analytics tools.

Use a fixed experiment duration based on a pre-calculated sample size and minimum detectable effect, not when results look significant. Peeking and stopping early leads to false positives and unreliable conclusions.