What problem does it solve? Co-marketing campaigns often fail due to misaligned goals, unclear responsibilities, and lead-sharing disputes between partners. This Skill structures the entire campaign from brief to execution so both parties agree on goals, ownership, timelines, and lead handling before work begins. ## Core Features & Use Cases - Campaign Brief Generation: Produces a complete co-marketing brief covering audience, lead-sharing rules, RACI responsibilities, content plan, promotion calendar, and success metrics. - Campaign Type Frameworks: Supports joint webinars, co-authored research reports, co-branded content series, and shared lead magnets with defined partner contribution models. - Lead Sharing & Reporting Rules: Defines how leads are split, what each party can do with them, and a post-campaign reporting structure covering reach, registrations, and pipeline. - Use Case: A partner proposes a joint webinar. Use this Skill to produce a campaign brief that locks in the lead split, assigns email and LinkedIn promotion duties to each side, and sets measurable MQL targets before any content is created. ## Quick Start Create a co-marketing campaign brief for a joint webinar with our partner, including lead sharing rules, a RACI table, and a joint promotion calendar.
