co-marketing

Identifies co-marketing partners and plans joint campaigns for SaaS companies.

1|Updated Aug 17, 2026
One-click install
npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill co-marketing-marshal-nguyen
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: co-marketing
Source: https://github.com/Marshal-Nguyen/Skill_Claude_Agent/tree/main/claude/skills/co-marketing
Command: npx skills add https://github.com/Marshal-Nguyen/Skill_Claude_Agent --skill co-marketing-marshal-nguyen

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Finding the right co-marketing partners and structuring joint campaigns is time-consuming and often done ad hoc, leading to mismatched partners, unclear lead-sharing terms, and campaigns that underperform. ## Core Features & Use Cases - Partner Identification Framework: Score potential partners on audience fit, size, brand alignment, engagement, reciprocity, and ease of execution, with guidance on where to find partners (integration ecosystems, Crossbeam/Reveal overlap data, community signals). - Campaign Planning: Choose from structured campaign types including co-authored content, joint webinars, integration launches, bundles, and community collaborations, each with effort and lead-sharing tradeoffs. - Outreach & Agreements: Use the cold outreach template and co-marketing agreement outline covering lead handling, promotion commitments, branding, and metrics sharing. - Use Case: A project management tool for design agencies asks who to partner with; the skill suggests adjacent tools (design, invoicing, client communication), scores them, and drafts an outreach email with a concrete campaign idea. ## Quick Start Ask the assistant to identify and score five potential co-marketing partners for your SaaS product and draft an outreach email to the top one.

Frequently Asked Questions about co-marketing

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find co-marketing partners for my SaaS product?▼

Look for tools your customers already use that solve adjacent problems, not competing ones. Check integration ecosystems, Crossbeam or Reveal for account overlap, G2/Capterra category neighbors, and which brands sponsor the same podcasts or newsletters as you.

How do I choose between multiple potential co-marketing partners?▼

Score each partner 1-5 on audience fit, audience size, brand alignment, engagement quality, reciprocity potential, and ease of execution. Weight the criteria by your current goal, and start with a low-effort format like a co-authored blog post to test the relationship.

What should a co-marketing agreement include?▼

Cover the campaign description, each party's responsibilities, timeline, lead capture and sharing rules, promotion commitments, branding and approval process, cost split, and what metrics will be shared after the campaign ends.

How are leads split after a joint webinar?▼

Common options are each partner keeping their own registrations, sharing all leads between both parties, or splitting by audience source. Document the arrangement in advance and measure lead quality (MQL/SQL conversion), not just volume.

What is the difference between co-marketing and a referral program?▼

Co-marketing is partner-to-partner marketing between two companies sharing audiences, while referral programs are customer-driven word-of-mouth. For customer referral or affiliate programs, use the referrals skill instead.