What problem does it solve? Finding the right co-marketing partners and structuring joint campaigns is time-consuming and often done ad hoc, leading to mismatched partners, unclear lead-sharing terms, and campaigns that underperform. ## Core Features & Use Cases - Partner Identification & Scoring: Apply an audience-overlap framework and a six-criteria scoring rubric (audience fit, size, brand alignment, engagement, reciprocity, ease of execution) to rank potential partners. - Campaign Brainstorming: Generate joint campaign ideas across content partnerships, webinars and events, integration marketing, and community/social formats. - Outreach & Agreements: Draft cold outreach emails and structure co-marketing agreements covering lead handling, promotion commitments, timelines, and metrics. - Use Case: A SaaS company with a project management tool for design agencies uses this Skill to shortlist complementary partners (e.g., proposal or invoicing tools), score them, and plan a joint webinar with a clear lead-split agreement. ## Quick Start Ask the assistant to identify and score potential co-marketing partners for your product and brainstorm three joint campaign ideas with the top candidate.
