brand-manifesto

Writes full and short brand manifestos declaring a brand's beliefs, convictions, and commitments.

Updated Apr 7, 2026
One-click install
npx skills add https://github.com/mm88nl-web/casi-app --skill brand-manifesto-mm88nl-web
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: brand-manifesto
Source: https://github.com/mm88nl-web/casi-app/tree/main/.agents/skills/brand-manifesto
Command: npx skills add https://github.com/mm88nl-web/casi-app --skill brand-manifesto-mm88nl-web

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Teams struggle to articulate what their brand stands for beyond a functional mission statement, leaving culture documents and rallying messages generic and uninspiring. This Skill produces a bold, belief-driven manifesto that declares what the brand believes, fights against, and commits to. ## Core Features & Use Cases - Two Output Versions: Generates a full 300–500 word manifesto (opening declaration, problem, belief, people, commitment, closing line) plus a compressed 100–150 word version for websites, onboarding, or posters. - Tone Calibration: Offers four tone variations — war cry, love letter, quiet conviction, or provocation — matched to the brand's character. - Context-Aware Writing: Reads existing brand strategy, story, and positioning context (e.g., .agents/brand-context.md) before writing, and asks only for missing inputs. - Use Case: A startup founder wants an internal culture document that rallies the team around why the company exists; the Skill interviews for the brand's core conviction and enemy, then delivers a manifesto ready to print on the office wall. ## Quick Start Write a brand manifesto for my company that declares what we believe and what we're fighting against.

Frequently Asked Questions about brand-manifesto

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a brand manifesto for my company?▼

Provide the brand's core belief, what it fights against, who it is for philosophically, and the change it wants to create. The Skill then generates a full 300–500 word manifesto plus a 100–150 word short version in your chosen tone.

What is the difference between a brand manifesto and a mission statement?▼

A mission statement is functional and describes what a company does, while a manifesto is emotional and declares what the brand believes and fights against. Manifestos take a side and are written to be felt, not just understood.

What tone should a brand manifesto use?▼

The Skill offers four tones: war cry (bold and combative), love letter (warm and intimate), quiet conviction (calm and philosophical), and provocation (challenging and disruptive). Choose based on your brand's character and audience.

Can a manifesto be written without existing brand strategy work?▼

The Skill checks for existing brand context files and strategy documents first, since a manifesto builds on strategic clarity. If none exist, it asks targeted questions about beliefs, enemies, audience, and desired change before writing.

What should a brand manifesto avoid?▼

Avoid starting with "We are", generic values like innovation or excellence, corporate softeners like "we strive to", and anything a competitor could have written. The manifesto must take a side and make non-negotiable commitments.