bmad-market-research

Activate the skill and state your research topic when prompted. The agent confirms scope and goals, then walks through six steps covering customer behavior, pain points, decisions, and competitive analysis, writing cited content to a markdown document after each step.

The final document contains an executive summary, table of contents, market size and trend analysis, customer segmentation, competitive positioning, strategic recommendations, risk assessment, and an implementation roadmap. Every claim carries a source URL from web searches.

Yes, web search is a hard prerequisite. The workflow aborts if web search is unavailable, because all market facts must be verified against current live sources rather than the model's training data.

Yes, through the customize.toml file and project-level override files. You can add activation steps, persistent facts such as compliance standards, and an on_complete action that runs after the research document is finished.

The research quality depends on publicly available web sources, so proprietary market data and paywalled analyst reports are out of scope. Uncertain data is flagged with confidence levels, and the document notes research limitations for further investigation.