What problem does it solve? Marketing teams often launch campaigns without knowing which audience segments convert best or where high-intent buyers hide in their CRM. This Skill turns scattered customer and prospect data into scored segments, look-alike audience specs, and prioritized targeting recommendations. ## Core Features & Use Cases - Segmentation Across Two Axes: Splits audiences by firmographic traits (company size, industry, geography, revenue stage) and behavioral signals (content downloads, email engagement, ad clicks, demo requests). - Intent Scoring: Assigns 1-10 intent scores based on signal combinations and flags accounts with 3+ high-intent signals as Sales-Ready. - Look-Alike Audience Building: Extracts top characteristics from best-converting segments and produces targeting specs for LinkedIn Matched Audiences, Meta Custom Audiences, and Google Customer Match. - Use Case: Before launching a LinkedIn campaign, run this analysis on your HubSpot CRM and website analytics to discover that mid-market SaaS CMOs convert at 4.1% with $1,800 CAC, then build a look-alike audience from that segment. ## Quick Start Analyze my CRM and website analytics data to identify high-intent audience segments and recommend targeting priorities for my next paid campaign.
