What problem does it solve?
Lead scoring fixes the problem of wasting sales and marketing time on poor-fit prospects by quantifying fit (ICP alignment) and intent (purchase readiness) into consistent, actionable lead priorities.
Core Features & Use Cases
- Build an ICP and scoring model: Define firmographic and technographic criteria, then create a point-based (or predictive) scoring framework that combines fit + behavioral intent.
- Set MQL/SQL thresholds and handoff rules: Establish shared definitions and gating criteria so marketing and sales align on what “qualified” means and when to route leads.
- Identify and weight intent signals: Use a taxonomy for first-party, second-party, and third-party intent signals with tiered weighting.
- Apply score decay and validate outcomes: Reduce stale behavioral signals over time, then back-test the model against closed-won vs closed-lost outcomes to ensure it predicts conversions.
Quick Start
Use the lead-scoring skill to design an ICP plus an MQL/SQL scoring model that combines fit thresholds with intent signal weighting and decay.