aso

Share your App Store or Google Play URL and the audit fetches the listing, extracts metadata fields, and scores six dimensions including title, description, visuals, and ratings. You receive a weighted score out of 100 plus a prioritized action plan with specific fixes.

Apple indexes the title, subtitle, and a hidden 100-byte keyword field, but not the long description. Google Play indexes the full 4,000-character description heavily, so target 2-3% natural keyword density there since no hidden keyword field exists.

Yes, it detects the store from the URL format and applies platform-specific rules. Apple and Google Play have different character limits, screenshot maximums, indexing behavior, and policy restrictions, all covered in the reference specifications.

The audit classifies apps into Dominant, Established, or Challenger tiers before scoring. Dominant apps like Instagram are searched by brand name, so brand-only titles are valid and score well, while Challenger apps are scored strictly against textbook keyword practices.

Without paid ASO tools, the audit cannot measure exact keyword search volume, historical ranking positions, download estimates, or the hidden Apple keyword field contents. Tools like AppTweak, Sensor Tower, or MobileAction provide that data.

Aim for at least 5 screenshots, ideally 8-10 on Apple and up to 8 on Google Play. The first 3 screenshots matter most since 90% of users never scroll past them, and fewer than 5 is flagged as an issue for all apps.