launch-positioning-builder
OfficialDefine your product's market position.
Product & Management#messaging#positioning#go-to-market#competitive analysis#product marketing#brand strategy
Authorathina-ai
Version1.0.0
Installs0
System Documentation
What problem does it solve?
This Skill helps product marketing teams and founders clearly define their product's market position by researching competitors, analyzing their messaging, and generating a comprehensive positioning document.
Core Features & Use Cases
- Competitive Research: Analyzes competitor websites, reviews, and ad copy.
- Positioning Framework: Guides the creation of category definition, differentiation claims, value propositions, and messaging hierarchy.
- Output Generation: Produces a structured positioning document ready for use in marketing and sales materials.
- Use Case: A startup launching a new SaaS product can use this Skill to understand how to best differentiate themselves from existing players and articulate their unique value to potential customers.
Quick Start
Use the launch positioning builder skill to research competitors and generate a positioning document for our new product.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: launch-positioning-builder Download link: https://github.com/athina-ai/goose-skills/archive/main.zip#launch-positioning-builder Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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