yandex-metrika

To analyze Yandex.Metrika campaign data for a CPA increase, you cross-reference Yandex.Direct ad spend with website visit data, bounce rates, and conversion goals. This isolates on-site behavior factors driving up the cost per acquisition.

Yandex.Metrika campaign reports include UTM-tagged campaign data, CPA, conversion rates, and period comparisons. They also provide audience demographics, traffic sources, popular pages, and goal tracking.

Yes, you can combine Yandex.Direct ad spend with website analytics. The Skill integrates cross-platform data to provide a comprehensive campaign evaluation, bridging ad platform costs with on-site user behavior.

To get a 7-day conversion rate report for a specific campaign ID, you request the data using the Metrika tools. The system processes the UTM-tagged campaign report and compares performance metrics over the specified period.

Accessing Yandex.Metrika counters and goals requires using the Skill's internal `metrika_*` tools. These built-in scripts handle the data retrieval process for traffic sources, audience demographics, and conversion goals.

The best way to compare advertising performance across periods is using the period comparison feature. It evaluates UTM-tagged campaign reports and conversion rates side-by-side to identify performance trends over time.