What problem does it solve? DTC brands struggle to understand why customers churn, which lifecycle gaps cost revenue, and which campaigns to run next, because retention data is scattered across Shopify and Klaviyo. This Skill connects those sources read-only, builds a Brand Brain, runs deep retention audits, and produces review-only campaign packages with human approval gates. ## Core Features & Use Cases - Deep Retention Audits: Runs a Klaviyo-only L365 account audit or a full Shopify + Klaviyo commerce audit covering campaign cadence, flows, lifecycle coverage, cohorts, LTV, replenishment, and an opportunity backlog, with visible audit reasoning and PDF-ready artifacts. - Brand Brain & Onboarding: Learns a brand conversationally from its website and public research, capturing voice, positioning, offers, products, and rules before any campaign work begins. - Customer Intelligence & Campaigns: Resolves unified customer identities, scores churn and winback readiness, builds versioned Worklin audience definitions, and generates per-recipient draft campaign packages that never send without explicit human approval. - Use Case: An ecommerce operator connects a Klaviyo API key through the secure prompt, asks "audit my retention", and receives a read-only L365 audit with the top opportunities, an editable document, and a draft-only campaign backlog. ## Quick Start Connect my Klaviyo account and run a deep retention audit of the last 365 days, then show me the top opportunities.