What problem does it solve? Many websites look polished yet feel interchangeable, template-led, or AI-generated, making it hard for a brand to stand out or attract its intended audience. This Skill provides a structured review that determines whether a design truly belongs to one business rather than any competitor. ## Core Features & Use Cases - Seven review lenses: Evaluates brand ownability, audience specificity, emotional polarity, brand-world continuity, evidence and authenticity, intentional system signals, and human authorship versus AI-default sameness. - Structured tests: Runs a substitution test (removing logo and names), an audience pull-and-push test, and a five-second reaction test to expose generic elements. - Actionable verdict and interventions: Delivers one of five verdicts (Ownable, Emerging, Interchangeable, Misaligned, Insufficient evidence) plus Preserve, Sharpen, Replace, and Introduce recommendations. - Use Case: A design team suspects their new landing page looks like every other SaaS site. Submit the mockup and brand brief to receive a verdict, a table of findings per lens, and a concrete list of ownable signals to strengthen. ## Quick Start Review this website mockup and brand brief to tell me whether the design feels distinctive to our brand or generic, and recommend what to preserve, sharpen, replace, or introduce.