website-distinctiveness-review

Reviews website designs for brand distinctiveness, audience fit, and generic or AI-default patterns.

Updated Jul 7, 2026
One-click install
npx skills add https://github.com/vmitsaras/Agent-Skills --skill website-distinctiveness-review-vmitsaras
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: website-distinctiveness-review
Source: https://github.com/vmitsaras/Agent-Skills/tree/main/skills/ui-ux-polish/website-distinctiveness-review
Command: npx skills add https://github.com/vmitsaras/Agent-Skills --skill website-distinctiveness-review-vmitsaras

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Many websites look polished yet feel interchangeable, template-led, or AI-generated, making it hard for a brand to stand out or attract its intended audience. This Skill provides a structured review that determines whether a design truly belongs to one business rather than any competitor. ## Core Features & Use Cases - Seven review lenses: Evaluates brand ownability, audience specificity, emotional polarity, brand-world continuity, evidence and authenticity, intentional system signals, and human authorship versus AI-default sameness. - Structured tests: Runs a substitution test (removing logo and names), an audience pull-and-push test, and a five-second reaction test to expose generic elements. - Actionable verdict and interventions: Delivers one of five verdicts (Ownable, Emerging, Interchangeable, Misaligned, Insufficient evidence) plus Preserve, Sharpen, Replace, and Introduce recommendations. - Use Case: A design team suspects their new landing page looks like every other SaaS site. Submit the mockup and brand brief to receive a verdict, a table of findings per lens, and a concrete list of ownable signals to strengthen. ## Quick Start Review this website mockup and brand brief to tell me whether the design feels distinctive to our brand or generic, and recommend what to preserve, sharpen, replace, or introduce.

Frequently Asked Questions about website-distinctiveness-review

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I check if my website design looks generic?▼

Submit your screenshots, mockups, or URL along with any brand brief for a distinctiveness review. The review runs a substitution test that removes your logo and name to see whether a competitor could reuse the design unchanged, then reports which elements are ownable and which are generic.

How to tell if a website design looks AI-generated?▼

The review checks for common AI-default signals such as interchangeable hero compositions, abstract 3D objects unrelated to the business, safe gradients, glass cards, and unsupported broad claims. It judges whether AI output was directed by a specific human perspective rather than rejecting AI use outright.

What inputs do I need for a website brand review?▼

Useful inputs include screenshots, mockups, or a URL, plus a brand brief, audience description, competitor references, and existing visual identity materials. If context is missing, the review states assumptions and may return an Insufficient evidence verdict rather than inventing a brand strategy.

Can this review handle minimal or intentionally neutral designs?▼

Yes. Minimal designs are tested on precision, typography, imagery, pacing, and verbal identity rather than forced novelty. Utility products and regulated sectors are evaluated on clarity, evidence, tone, and calm confidence instead of theatrical styling.

When should I not use a distinctiveness review?▼

Do not use it when the core problem is unclear purpose or audience, when you need new layout options, detailed composition audits, conversion strategy, or implementation. Those cases route to framing, layout, or conversion-focused skills instead.