What problem does it solve? Designers and marketers often place CTAs where users never look, use colors that send the wrong psychological signal, or write button copy that fails to convert. This Skill provides research-backed guidance on eye movement patterns, visual cue types, and CTA design so conversion elements align with how human attention actually works. ## Core Features & Use Cases - Reading Pattern Guidance: Apply F-pattern, Z-pattern, and Gutenberg diagram principles to position CTAs in high-attention areas like the terminal zone. - Visual Cue Techniques: Use directional cues such as arrows, human gaze direction, encapsulation, and visual hierarchy to guide users toward conversion elements. - CTA Design Reference: Choose psychologically appropriate button colors, first-person action-oriented copy, and correct sizing for desktop and mobile thumb zones. - Use Case: When redesigning a landing page with low sign-up rates, use this Skill to audit gaze direction in hero images, reposition the primary CTA to the Z-pattern terminal area, and rewrite button copy using risk-reduction patterns like "Try Free for 14 Days". ## Quick Start Use the visual-cues-cta-psychology skill to audit my landing page layout and recommend CTA placement, color, and copy improvements.
