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value-proposition

Generates a value proposition using a 6-part JTBD template covering customer, problem, solution, and alternatives.

Updated Apr 8, 2026
Search Tags:#value proposition#positioning#product strategy#jtbd#competitive alternatives#customer segment
One-click install
npx skills add https://github.com/stefanomartiradonna/claude-skills --skill value-proposition-stefanomartiradonna
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: value-proposition
Source: https://github.com/stefanomartiradonna/claude-skills/tree/main/pm-product-strategy-value-proposition
Command: npx skills add https://github.com/stefanomartiradonna/claude-skills --skill value-proposition-stefanomartiradonna

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Teams often write vague value propositions that start from the product instead of the customer, ignore competitive alternatives, and produce statements unusable for marketing or sales. This Skill structures the work through a 6-part JTBD template so the output is grounded in the customer's actual job to be done. ## Core Features & Use Cases - 6-Part JTBD Template: Walks through Who, Why (Problem), What Before, How (Solution), What After, and Alternatives to build a complete value proposition. - Actionable Outputs: Produces a concise 1-2 sentence value proposition statement plus a positioning statement ready for marketing and sales use. - Framework Guidance: Explains when to use this template versus Strategyzer's Value Proposition Canvas, with a worked Canva example. - Use Case: A product manager launching a new SaaS feature for a specific segment uses the template to articulate why that segment should switch from their current workaround, then hands the statement to the marketing team. ## Quick Start Create a value proposition for my B2B scheduling tool targeting freelance consultants who currently manage bookings through email.

Frequently Asked Questions about value-proposition

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a value proposition for a new product?▼

Use the 6-part JTBD structure: define Who the segment is, Why they struggle (the job to be done), What they use today, How your product solves it, What improves afterward, and which Alternatives compete. Finish by condensing the analysis into a 1-2 sentence statement.

What is the difference between this JTBD template and Strategyzer's Value Proposition Canvas?▼

This template starts with the customer rather than the product, handles one segment per pass, and explicitly forces you to name alternatives. Strategyzer's canvas suits detailed pains/gains decomposition for mature products but does not produce a ready-to-use statement.

What inputs do I need to create a value proposition?▼

You need a product description with features, the target customer segment and their problems, the competitive alternatives they currently use, and any customer insights or market data. Thinner inputs produce weaker, less testable propositions.

Can one product have multiple value propositions?▼

Yes. Value propositions are segment-specific, so different customer groups often need separate passes through the template. Each pass produces its own statement tailored to that segment's job to be done and alternatives.

When should I not use this value proposition template?▼

Avoid it when you need a detailed pains and gains decomposition for a mature product with complex customer needs; Strategyzer's Value Proposition Canvas fits that case better. This template prioritizes clarity, speed, and an actionable statement.

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