What problem does it solve? Product teams often struggle to articulate why customers should choose their product, producing vague positioning that fails in marketing, sales, and onboarding. This Skill structures that thinking into a rigorous, customer-first value proposition. ## Core Features & Use Cases - 6-Part JTBD Template: Walks through Who, Why (problem/JTBD), What Before, How (solution), What After, and Alternatives to build a complete value proposition. - Positioning Output: Produces a concise 1-2 sentence value proposition statement plus a marketing-ready positioning statement. - Framework Guidance: Explains when to use this template versus Strategyzer's Value Proposition Canvas, with references to further reading and a PPTX template. - Use Case: A product manager launching a new design tool for non-designers uses this Skill to define the target segment, contrast with alternatives like Photoshop or freelancers, and produce a clear value prop statement for the launch campaign. ## Quick Start Create a value proposition for my product using the 6-part JTBD template, based on the product description and target customer segment I provide.
