ux-research

Plan UX research by framing the problem, selecting methods like discovery interviews or usability tests, recruiting participants, and executing the study. This produces study plans, interview protocols, and transcripts to guide product decisions.

Synthesize user research interviews by analyzing transcripts to identify themes, extracting JTBDs, and building personas. This yields prioritized recommendations and action-oriented readouts for cross-functional teams.

Yes, you can combine usability testing and surveys within a UX research plan. The approach supports generative and evaluative studies, allowing triangulation of findings from multiple methods into cohesive insights.

A starter discovery study requires 6 participants. You can run this baseline study to generate a one-page readout with top insights and actionable recommendations for your team.

Use diary studies instead of standard interviews when you need to capture user behaviors and needs over time rather than a single snapshot. This method fits longitudinal UX research to understand evolving experiences.

Turn UX research findings into JTBDs and personas by synthesizing study data like interview transcripts and survey responses. This frames user needs structurally, producing reusable artifacts that maintain a living understanding of users.