traffic-analysis

What problem does it solve?

This Skill helps you understand where your website traffic is coming from, how to attribute it correctly, and how to identify and mitigate issues like dark traffic.

Core Features & Use Cases

• Traffic Source Breakdown: Analyze traffic across organic, paid, social, referral, and direct channels.
• Dark Traffic Identification: Understand and estimate traffic that lacks clear attribution.
• UTM Parameter Guidance: Provides best practices for tagging links to improve attribution accuracy.
• Use Case: A marketing manager wants to understand which channels are driving the most valuable traffic to their e-commerce site and needs to ensure their UTM tagging strategy is robust for accurate reporting.

Quick Start

Analyze the website traffic sources and provide recommendations for improving attribution.