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test-analysis

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Analyze test results & optimize campaigns.

Marketing & Sales#data visualization#performance analysis#cpa#creative analysis#ad testing#marketing optimization
AuthorWalkerHi11
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill automates the analysis of marketing creative test results, helping you quickly identify winning elements and make data-driven decisions to improve campaign performance.

Core Features & Use Cases

  • Performance Metric Analysis: Ingests key metrics like CPL, CPA, CTR, and CVR.
  • Visual Heatmap Generation: Creates visual representations of test performance for 2x2 or image/avatar tests.
  • Statistical Winner Identification: Applies defined criteria to determine statistically significant winners.
  • Actionable Categorization: Classifies creatives into SCALE, ITERATE, KILL, or TEST MORE categories.
  • Reporting: Generates a comprehensive analysis report with recommendations.
  • Use Case: After running a Facebook ad test with multiple headlines and images, use this Skill to analyze the results, identify which combinations are performing best against your target CPA, and get clear recommendations on which ads to scale, iterate on, or kill.

Quick Start

Analyze the performance data for the 'Summer Sale Campaign' test, focusing on CPA and CVR metrics.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: test-analysis
Download link: https://github.com/WalkerHi11/mediabuy-plugins/archive/main.zip#test-analysis

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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