strategic-narrative

What problem does it solve?

The Strategic Narrative framework provides a systematic approach to turning product pitches into a single, movement-focused story that unites teams and resonates with customers.

Core Features & Use Cases

• Name the Shift: define the old game and the new game in concise two-to-four word pairs.
• Name the Stakes: establish winners and losers to create urgency and alignment.
• Name the Object: articulate an aspirational outcome that guides decisions.
• Map Obstacles to Magic Gifts: align product capabilities to each obstacle and demonstrate proof.
• Provide Proof: share movement stories and outcomes to validate the narrative.
• Use Cases: sales decks, product roadmaps, marketing content, and recruiting.

Quick Start

Provide a simple prompt to an AI like:

• "Draft a strategic narrative for a SaaS product that shifts from on-prem to cloud subscriptions, with the object 'Turn customers into subscribers', identify two obstacles, propose proof, and generate audience-specific messages for executives, sales, and marketing."