storybrand-messaging

Rewrite brand messaging and marketing copy using the StoryBrand SB7 narrative framework.

Updated Jun 27, 2026
One-click install
npx skills add https://github.com/rachmadideni/ai-staff-assistant --skill storybrand-messaging-rachmadideni
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: storybrand-messaging
Source: https://github.com/rachmadideni/ai-staff-assistant/tree/main/.agents/skills/storybrand-messaging
Command: npx skills add https://github.com/rachmadideni/ai-staff-assistant --skill storybrand-messaging-rachmadideni

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Brand messaging often fails because companies position themselves as the hero instead of the customer, bury the emotional problem, and omit clear calls to action. This Skill diagnoses and rewrites confusing website copy, elevator pitches, and marketing collateral using the StoryBrand SB7 framework. ## Core Features & Use Cases - SB7 Messaging Rewrite: Restructures copy around the seven elements—character, problem, guide, plan, call to action, failure, and success—so the customer is the hero and the brand is the guide. - Copy Scoring and Diagnostics: Rates any marketing copy 0-10 against the framework and lists the specific changes needed to reach 10/10. - One-Liner Generation: Produces a memorable single-sentence positioning statement using the Problem + Solution + Result formula. - Use Case: A founder says their homepage is not converting. The Skill scores the current headline, identifies that it leads with company features instead of the customer's desire, and rewrites the hero section, three-step plan, and CTA. ## Quick Start Rewrite my homepage headline and opening section using the StoryBrand framework so the customer is the hero.

Frequently Asked Questions about storybrand-messaging

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I rewrite website copy using the StoryBrand framework?▼

Apply the SB7 structure: state the customer's single desire in the headline, name the external and internal problem, position your brand as the guide with empathy and authority, show a three-step plan, and add one clear direct call to action repeated down the page.

How do I write a one-liner for my business?▼

Use the formula: We help [character] who struggle with [problem] to [solution] so they can [result]. Keep it to one sentence and test whether someone can repeat it after hearing it once.

What is the difference between external and internal problems in messaging?▼

The external problem is the tangible issue, like scattered tools, while the internal problem is how it makes the customer feel, like overwhelmed. Customers buy solutions to internal problems, so effective copy names both levels plus the philosophical injustice.

Can StoryBrand messaging be used for email sequences and sales calls?▼

Yes. The Skill includes reference templates for five-email welcome sequences, ongoing nurture emails, discovery call questions, objection handling, and pricing conversations, all structured around the same guide-and-plan narrative.

Why does my marketing copy score low on the StoryBrand diagnostic?▼

Common causes include positioning the brand as the hero, leading with features instead of outcomes, using multiple competing messages, lacking a clear call to action, and omitting stakes. The diagnostic checklist maps each gap to a specific fix.