What problem does it solve? Websites often end up as sequences of generic feature sections without a central idea, clear message progression, or narrative logic. This Skill turns a defined business problem, audience transformation, brand material, and content evidence into distinct story-led website concepts before visual design, wireframing, or copywriting begins. ## Core Features & Use Cases - Concept Generation: Produces 2-3 genuinely different website concepts, each with a thesis, central tension, narrative lens, story spine, and section-by-section narrative mapping. - Evidence and Voice Planning: Builds an evidence inventory (verified, inferred, missing), a claim-to-proof plan, and voice direction so concepts stay grounded in real material rather than fabricated claims. - Design Implications: Translates each concept into directional guidance for imagery, typography, composition, motion, interaction, conversion paths, and production dependencies. - Use Case: A creative director has a brief for a manufacturing company's new site. The Skill restates the design problem, defines the essential meaning and audience transformation, then outputs concepts such as a process-transparency narrative versus a customer-transformation narrative, each with story beats, evidence plans, and conversion paths ready for stakeholder evaluation. ## Quick Start Use the story-led-website-concept skill to generate three distinct narrative website concepts from my project brief, brand material, and customer evidence.
