startup-canvas

Generate a Startup Canvas combining nine product strategy sections with a business model.

Updated Jul 1, 2026
One-click install
npx skills add https://github.com/MilUX-Ltd/footing --skill startup-canvas-milux-ltd
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: startup-canvas
Source: https://github.com/MilUX-Ltd/footing/tree/main/footing/template/Skills/pm-skills/startup-canvas
Command: npx skills add https://github.com/MilUX-Ltd/footing --skill startup-canvas-milux-ltd

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Founders of new products or ventures often blur strategy and business model together, or produce one without the other. This Skill produces a single coherent artefact that separates the two: the nine-section Product Strategy Canvas plus cost structure and revenue streams, so strategic choices and the money model can be checked against each other. ## Core Features & Use Cases - Nine-section strategy canvas: vision, market segments, relative costs, value proposition, trade-offs, key metrics, growth, capabilities, and defensibility. - Business model section: cost structure (recurring and scaling costs) and revenue streams (pricing approach, scalability, biggest uncertainties). - Coherence and risk check: verifies that choices reinforce each other, applies the can't/won't-copy test, and surfaces must-be-true hypotheses to test first. - Use Case: A founder preparing to launch a new service asks the assistant to work through the canvas; the result is a rendered strategy-plus-business-model artefact they can react to and refine. ## Quick Start Ask the assistant to generate a Startup Canvas for your new product idea, working through the nine strategy sections and then the cost structure and revenue streams.

Frequently Asked Questions about startup-canvas

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a startup canvas for a new product idea?▼

Work through the nine strategy sections in order: vision, market segments, relative costs, value proposition, trade-offs, key metrics, growth, capabilities, and defensibility. Then complete the two business-model sections covering cost structure and revenue streams, and finish with a coherence check across all choices.

What is the difference between a startup canvas and a lean canvas?▼

The Startup Canvas separates strategy from business model, combining nine strategy sections with cost structure and revenue streams. The lean canvas is the faster, lighter option; use it when speed alone matters and the full strategy separation is not needed.

When should I use a business model canvas instead of a startup canvas?▼

Use the business model canvas for an established business or an investor pack where the strategy is already settled. The Startup Canvas is the recommended single artefact for a new product or venture that needs both strategic clarity and a business model.

How does the startup canvas test whether a strategy is defensible?▼

It applies the can't/won't-copy test in the defensibility section, asking whether the integrated strategy can be copied by competitors. It also surfaces must-be-true hypotheses so you can start testing the riskiest assumptions first.

What are the limitations of the startup canvas approach?▼

The canvas captures strategy at a point in time and depends on the quality of the inputs; it does not validate assumptions by itself. Hypotheses it surfaces still need real-world testing, and established businesses may be better served by a dedicated business model artefact.