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robertbstillwell
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social-content

Create and optimize social media content for LinkedIn, Twitter/X, Instagram, TikTok, and Facebook.

26|3|Updated Mar 2, 2026
Search Tags:#social media#engagement#copywriting#content creation#linkedin#content calendar#repurposing
One-click install
npx skills add https://github.com/robertbstillwell/marketing-skills --skill social-content-robertbstillwell
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: social-content
Source: https://github.com/robertbstillwell/marketing-skills/tree/main/social-content
Command: npx skills add https://github.com/robertbstillwell/marketing-skills --skill social-content-robertbstillwell

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Creating consistent, engaging social media content across multiple platforms is time-consuming and requires platform-specific knowledge of formats, algorithms, and audience expectations that most marketers lack. ## Core Features & Use Cases - Platform-Specific Strategies: Detailed playbooks for LinkedIn, Twitter/X, Instagram, TikTok, and Facebook covering posting frequency, formats, and algorithm behavior. - Content Frameworks: Content pillars, hook formulas, post templates, and repurposing workflows that turn one piece of content into many. - Engagement & Analytics: Daily engagement routines, metrics tracking, and a reverse-engineering framework for analyzing viral content in your niche. - Use Case: A SaaS founder wants to build a LinkedIn presence. The skill provides a content pillar plan, hook formulas, post templates, and a weekly batching schedule to produce a week of content in 2-3 hours. ## Quick Start Create a LinkedIn content plan for my B2B SaaS product with five posts for next week using proven hook formulas.

Frequently Asked Questions about social-content

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a social media content calendar?▼

Build a weekly planning template mapping content pillars to platforms and days, then batch-create posts in a 2-3 hour weekly session. Maintain 1-2 weeks of scheduled content while leaving gaps for real-time posts.

What are the best hook formulas for LinkedIn posts?▼

Effective LinkedIn hooks include curiosity hooks like "I was wrong about [common belief]", story hooks like "3 years ago I [past state]. Today, [current state]", and contrarian hooks like "Unpopular opinion: [bold statement]". The first line determines whether readers click to see more.

How often should I post on each social media platform?▼

LinkedIn works best at 3-5 posts per week, Twitter/X at 3-10 posts per day including replies, Instagram at 1-2 feed posts plus daily Stories, TikTok at 1-4 videos per day, and Facebook at 1-2 posts per day.

How do I repurpose blog content for social media?▼

Extract 3-5 key insights from each blog post, then adapt them per platform: a LinkedIn insight post, a carousel of main points, a Twitter/X thread of takeaways, and an Instagram carousel or Reel. Spread distribution across the week.

Why is my LinkedIn post reach so low?▼

Low reach often comes from external links in the post body, weak first-hour engagement, or overly promotional content. Put links in comments, strengthen your opening hook, and engage with comments quickly after posting.

How do I analyze what content works in my niche?▼

Use the reverse-engineering framework: identify 10-20 top creators, collect 500+ of their posts, rank by engagement rate, then codify the hook, format, and CTA patterns that repeat in the top 10% of performers.

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