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sites-page-cro

Structures landing page optimization guidance covering hierarchy, trust signals, and friction reduction.

3|3|Updated Apr 23, 2026
Search Tags:#landing page#copywriting#web design#conversion optimization#cta#cro#trust signals
One-click install
npx skills add https://github.com/joaoguirunas/team-os --skill sites-page-cro-joaoguirunas
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: sites-page-cro
Source: https://github.com/joaoguirunas/team-os/tree/main/.claude/skills/sites-page-cro
Command: npx skills add https://github.com/joaoguirunas/team-os --skill sites-page-cro-joaoguirunas

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Landing pages often fail to convert because of unclear value propositions, weak trust signals, and unnecessary friction in forms and pricing. This Skill provides a proven structural framework for building or auditing pages that convert visitors into customers. ## Core Features & Use Cases - High-Converting Page Structure: A six-block landing page blueprint covering hero, problem, solution, social proof, objections, and final CTA. - Trust Signal Checklist: Concrete elements like customer counts, certifications, press mentions, and money-back guarantees that build credibility. - Friction Reduction Rules: Guidelines for minimal form fields, honest CTAs, visible pricing, and simplified processes. - Use Case: When reviewing a landing page with a high bounce rate, apply this framework to diagnose missing trust signals, weak CTA placement, or a confusing hero section. ## Quick Start Review my landing page copy and suggest conversion improvements based on the CRO structure, trust signals, and friction reduction guidelines.

Frequently Asked Questions about sites-page-cro

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I structure a landing page for higher conversion?▼

Use a six-block structure: hero with clear headline and CTA, problem statement, solution with three-step explanation, social proof with real testimonials, objection handling via FAQ and guarantees, and a final CTA repeating the value proposition.

What trust signals should a landing page include?▼

Essential trust signals include customer or user counts, years of experience, relevant certifications, press mentions, and a money-back guarantee. Testimonials should include real names, photos, and specific numeric results.

How do I reduce friction in landing page forms?▼

Minimize form fields to only what is strictly necessary, keep pricing visible without surprises, avoid claiming something is free when it is not, and explain the process in at most three steps.

Why is my landing page not converting visitors?▼

Common causes include an unclear value proposition in the hero, missing social proof, CTAs that create distrust, hidden pricing, and long forms. Audit each page section against the conversion structure to locate the weak points.

When should urgency or scarcity be used in a CTA?▼

Only use urgency or scarcity in the final CTA when it is genuinely real, such as actual limited availability or a true deadline. Fabricated urgency damages trust and can reduce long-term conversion.

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