signup

Reduce signup abandonment by minimizing required fields to only email and password, deferring other data to progressive profiling, and adding trust signals like "No credit card required." Also check inline validation, error handling, and whether the value proposition is clear before the form.

Use single-step signup when you have three or fewer fields and high-intent visitors. Use multi-step when you need more than four fields or B2B segmentation data, leading with easy questions and showing a progress indicator.

For B2B products, add Google and Microsoft SSO; for B2C, add Google, Apple, and Facebook. Place social auth prominently with clear visual separation from email signup, since SSO often converts higher than email forms.

Requiring email verification before product access creates friction and typically reduces activation. Consider delaying verification until necessary, letting users explore while verification is pending, or offering magic links as an alternative.

Track form start rate, completion rate, field-level drop-off, time to complete, error rate by field, and mobile versus desktop completion. Also instrument each field interaction and step progression in multi-step flows.

This skill covers getting users through the signup form only. For post-signup activation and onboarding problems, use the onboarding skill; for lead capture forms that are not account creation, use the cro skill.