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seo-sxo

Analyzes Google SERPs to detect page-type mismatches and scores pages against search intent personas.

Updated Sep 17, 2026
Search Tags:#seo#search intent#wireframe#serp analysis#sxo#persona scoring#page type
One-click install
npx skills add https://github.com/coseto6125/claude-setup --skill seo-sxo-coseto6125
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/coseto6125/claude-setup/tree/main/skills/seo-sxo
Command: npx skills add https://github.com/coseto6125/claude-setup --skill seo-sxo-coseto6125

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Pages can pass every technical SEO check yet still fail to rank because they are the wrong page type for the keyword. This Skill reads Google SERPs backwards to reveal what Google actually rewards, then measures how far your page diverges from those expectations. ## Core Features & Use Cases - SERP Backwards Analysis: Classifies the top 10 organic results by page type, content format, schema, and SERP features to compute a consensus for the target keyword. - Page-Type Mismatch Detection: Compares your page against the dominant SERP page type using an 8-type taxonomy and assigns a severity level (CRITICAL to ALIGNED). - User Story & Persona Scoring: Derives 3-5 user stories from PAA questions, ad copy, and related searches, then scores the page across 4-7 personas on relevance, clarity, trust, and action. - IST/SOLL Wireframes: Generates before/after wireframes with ultra-concrete placeholders based on SERP expectations. - Use Case: A blog post targeting a keyword where Google shows mostly product pages gets flagged as a CRITICAL mismatch, with a recommendation to build a dedicated product page instead of further optimizing the post. ## Quick Start Run an SXO analysis on https://example.com/product for the keyword "best crm software" to see whether the page type matches what Google rewards.

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find out why my page is not ranking for a keyword?▼

Run an SXO analysis that compares your page type against the top 10 Google results for that keyword. If Google rewards product pages and you published a blog post, the mismatch is flagged with a severity level and a concrete fix.

What is a page-type mismatch in SEO?▼

A page-type mismatch occurs when your content format differs from what Google predominantly ranks for a keyword, such as a blog post targeting a query where the SERP shows mostly product or comparison pages. It is classified by severity from CRITICAL to ALIGNED.

How does SERP analysis derive user stories and personas?▼

User stories are derived from observable SERP signals: People Also Ask questions reveal knowledge gaps, ad copy reveals commercial triggers, and related searches reveal journey stages. Each persona must cite specific signals, then the page is scored on relevance, clarity, trust, and action.

Does SXO analysis work without DataForSEO access?▼

Yes, the analysis falls back to WebSearch for SERP data when DataForSEO MCP tools are unavailable, with reduced precision noted in the output. When DataForSEO is available, a cost estimate is confirmed with the user before any API call.

What is the difference between SXO score and SEO health score?▼

The SEO health score measures technical compliance like crawlability, speed, and schema, while the SXO gap score measures alignment between the page and SERP expectations across 7 dimensions. A page can score high on technical SEO yet low on SXO if it is the wrong page type.

When should I use wireframe generation in an SXO audit?▼

Use the wireframe mode when you need a concrete restructuring plan, not just a diagnosis. It produces an IST wireframe of the current page and a SOLL wireframe based on SERP consensus, with specific placeholders like exact CTA text, placement, and link targets.

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