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seo-sxo

Analyzes SERP intent signals to detect page-type mismatches and score pages by persona.

Updated Sep 20, 2024
Search Tags:#content optimization#seo#search intent#serp analysis#sxo#persona scoring#page type
One-click install
npx skills add https://github.com/AnasIsmai1/dotfiles --skill seo-sxo-anasismai1
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: seo-sxo
Source: https://github.com/AnasIsmai1/dotfiles/tree/main/claude/.claude/skills/seo-sxo
Command: npx skills add https://github.com/AnasIsmai1/dotfiles --skill seo-sxo-anasismai1

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve? Pages can pass every technical SEO check yet still fail to rank because they are the wrong page type for the keyword. This Skill reads Google SERPs backwards to reveal what Google actually rewards, then diagnoses why a well-optimized page underperforms. ## Core Features & Use Cases - SERP Backwards Analysis: Classifies the top 10 organic results by page type, content format, schema, and SERP features to compute consensus expectations. - Page-Type Mismatch Detection: Compares the target page against SERP consensus using an 8-type taxonomy and assigns severity levels (CRITICAL to ALIGNED). - User Story & Persona Scoring: Derives 3-5 user stories from PAA, ads, and related searches, then scores the page across 4-7 personas on relevance, clarity, trust, and action. - IST/SOLL Wireframes: Generates before/after wireframes with ultra-concrete placeholders for restructuring the page. - Use Case: A blog post targeting a keyword where Google shows 8 product pages will never rank; run the analysis to get a 0-100 SXO Gap Score, persona cards, and a prioritized action plan. ## Quick Start Ask the assistant to run an SXO analysis on your page URL with a target keyword, for example by saying: run an SXO analysis on https://example.com/my-page for the keyword "best crm software".

Frequently Asked Questions about seo-sxo

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I find out why my page is not ranking on Google?▼

Run an SXO analysis on the page URL with its target keyword. The analysis compares your page type against the dominant page type in the top 10 SERP results and produces a gap score with prioritized fixes.

What is a page-type mismatch in SEO?▼

A page-type mismatch occurs when your page format differs from what Google rewards for a keyword, such as a blog post targeting a keyword where the SERP shows mostly product pages. Severity ranges from CRITICAL to ALIGNED based on the taxonomy comparison.

How does persona-based scoring work for web pages?▼

The analysis derives 4-7 personas from SERP signals like People Also Ask questions, ad copy, and related searches. Each persona is scored 0-25 on relevance, clarity, trust, and action, producing a 100-point total per persona.

Does the SXO analysis work without DataForSEO access?▼

Yes, it falls back to WebSearch for SERP data when DataForSEO MCP tools are unavailable, noting reduced precision in the output. If DataForSEO is available, it runs a cost estimate and asks for confirmation before any paid API call.

What is the difference between SXO score and SEO health score?▼

The SEO health score measures technical compliance like crawlability, speed, and schema. The SXO Gap Score measures alignment between the page and SERP expectations, so a page can score 95 on technical SEO but 30 on SXO.

What are the limitations of SERP-based page analysis?▼

Analysis quality drops when fewer than 5 organic results are available, when the target page is heavily JavaScript-rendered, or when the SERP is all ads. These cases are reported in a limitations section of the output.

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