What problem does it solve? Website images often hurt search rankings and page speed through missing alt text, oversized files, outdated formats, and missing dimensions that cause layout shifts. This Skill audits on-page images against SEO and Core Web Vitals best practices, analyzes Google Images SERP competition, and optimizes image files directly with format conversion and metadata injection. ## Core Features & Use Cases - Image SEO Audit: Checks alt text quality, file sizes against tiered thresholds, formats (WebP/AVIF), responsive srcset, lazy loading method detection, CLS-preventing dimensions, and CDN usage, then outputs a prioritized optimization list. - Image SERP Analysis: Uses DataForSEO to pull Google Images rankings for a keyword, revealing dominant domains, alt text patterns, and format distribution among competitors. - Image File Optimization: Converts images to WebP/AVIF with cwebp, ImageMagick, or FFmpeg, generates responsive variants, and injects IPTC/XMP metadata including the DigitalSourceType label Google Merchant Center requires for AI-generated product images. - Use Case: Run an audit on a product page, discover 12 images missing alt text and 3 oversized hero images, then batch-convert them to WebP with preserved metadata and generate the correct <picture> markup. ## Quick Start Ask the assistant to run an image SEO audit on a given URL and list the prioritized fixes for alt text, file size, format, and lazy loading.