seo-audit

Provide your site URL and context such as priority keywords, Search Console access, and recent changes. The audit follows a priority order: crawlability and indexation first, then technical foundations, on-page optimization, content quality, and authority.

Migration traffic loss usually comes from missing 301 redirect mappings, incorrect canonical tags, blocked robots.txt rules, or outdated XML sitemaps. Check Search Console coverage reports for indexation errors and expect recovery to take several weeks after fixes.

No, web_fetch strips script tags and curl only sees static HTML, so both miss JSON-LD injected by JavaScript through CMS plugins like Yoast or RankMath. Use a rendering browser tool, Google Rich Results Test, or Screaming Frog instead.

Google's thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Pages loading in 5-6 seconds fail these thresholds, and page speed is a confirmed ranking factor affecting SEO performance.

The most common errors are missing self-referencing entries, non-reciprocal return links, invalid codes like en-UK instead of en-GB, and canonical URLs that conflict with the hreflang set. Any of these can cause Google to ignore the annotations entirely.

Use a dedicated schema skill when the task is implementing structured data such as FAQ or product markup. An SEO audit identifies issues and priorities across the whole site, while schema implementation is a focused build task.