seo-audit

Provide your site URL and business context, then the audit follows a priority order: crawlability and indexation first, then technical foundations, on-page optimization, content quality, and authority. Findings are delivered with impact ratings, evidence, fixes, and a prioritized action plan.

Traffic drops after migration usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. The audit checks redirect chains, soft 404s, and Search Console coverage to build a recovery plan.

The thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Pages loading in 5-6 seconds exceed acceptable limits, and page speed is a confirmed ranking factor affecting SEO performance.

No, web_fetch strips script tags and curl only sees static HTML, so both miss JSON-LD injected by JavaScript from plugins like Yoast or RankMath. Use a browser tool, Google Rich Results Test, or Screaming Frog to accurately detect structured data.

Faceted navigation creates duplicate content and crawl budget waste on large catalogs. The audit addresses parameterized URLs, pagination, thin category pages, duplicate product descriptions, and out-of-stock page handling with impact-rated fixes.

Use the schema-markup skill for implementing structured data like FAQ schema, programmatic-seo for building pages at scale, and ai-seo for optimizing content for AI search engines. The audit skill focuses on diagnosing issues, not implementation.