seo-audit

Run a structured audit in priority order: crawlability and indexation first, then technical foundations like speed and HTTPS, then on-page optimization, content quality, and authority. The audit produces findings with impact ratings and a prioritized action plan.

Traffic drops after migrations usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. Check Search Console coverage reports and redirect mapping first, then expect recovery to take several weeks.

No, web_fetch strips script tags and curl only sees static HTML, so both miss JSON-LD injected by JavaScript through CMS plugins like Yoast or RankMath. Use a browser tool, Google Rich Results Test, or Screaming Frog to detect schema accurately.

Core Web Vitals thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Pages loading in 5-6 seconds exceed acceptable limits and can negatively affect rankings, especially on mobile.

Common hreflang errors include missing self-referencing entries, non-reciprocal links between pages, invalid codes like en-UK instead of en-GB, and canonical URLs that conflict with the hreflang set. Any of these can cause Google to ignore the annotations entirely.

Use an SEO audit to diagnose ranking, traffic, crawlability, and content issues across a site. For implementing structured data like FAQ schema on specific pages, use a dedicated schema skill instead, since that is an implementation task rather than a diagnostic one.