seo-audit

Provide your site URL and context about priority keywords, Search Console access, and recent changes. The audit follows a priority order: crawlability and indexation first, then technical foundations, on-page optimization, content quality, and authority signals, ending with a prioritized action plan.

Migration traffic drops usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. The audit checks redirect chains, soft 404s, and Search Console coverage, then provides a recovery plan with realistic timeline expectations.

No. Many CMS plugins inject JSON-LD via client-side JavaScript, which web_fetch and curl cannot see because script tags are stripped. Use a browser rendering tool, Google's Rich Results Test, or a Screaming Frog export to accurately detect structured data.

Google's thresholds are LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. Pages loading in 5-6 seconds fail these thresholds, and page speed is a confirmed ranking factor, especially on mobile.

The most common errors are missing self-referencing entries, non-reciprocal links between locale pairs, invalid codes like en-UK instead of en-GB, and cross-locale canonicals that suppress indexing. The canonical URL must also appear in the hreflang set or all annotations are ignored.

Use the schema skill for implementing structured data like FAQ markup, programmatic-seo for building pages at scale, and ai-seo for optimizing for AI search engines. The audit skill focuses on diagnosing existing issues rather than implementation.