seo-audit

Start with crawlability and indexation (robots.txt, XML sitemap, canonical tags), then check technical foundations like Core Web Vitals and HTTPS, followed by on-page elements and content quality. This Skill follows that priority order and outputs findings with impact ratings and a prioritized action plan.

Traffic drops after migration usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated sitemaps. The audit checks redirect chains, soft 404s, and Search Console coverage to pinpoint the cause and build a recovery plan.

No. Many CMS plugins inject JSON-LD via client-side JavaScript, which web_fetch and curl cannot see because script tags are stripped or never rendered. Use a browser tool, Google's Rich Results Test, or a Screaming Frog export to reliably detect structured data.

The most common errors are missing self-referencing entries, non-reciprocal links between locale pages, invalid codes like en-UK instead of en-GB, and canonicals that conflict with the hreflang set. Any of these can cause Google to ignore the annotations entirely.

Yes. Core Web Vitals are ranking signals: LCP should be under 2.5 seconds, INP under 200ms, and CLS under 0.1. A 5-6 second load time is well above acceptable and the audit investigates TTFB, image optimization, JavaScript execution, caching, and CDN usage to fix it.

Use the schema skill for implementing structured data like FAQ markup, programmatic-seo for building pages at scale, and ai-seo for optimizing for AI search engines. The audit skill is for diagnosing issues, not implementing specific features.