seo-audit

Start with crawlability and indexation (robots.txt, XML sitemap, canonical tags), then check technical foundations like Core Web Vitals and HTTPS, followed by on-page elements such as title tags and headings, and finally content quality and E-E-A-T signals. The audit produces findings with impact ratings and a prioritized action plan.

Migration traffic loss usually comes from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or an outdated XML sitemap. Check Search Console's coverage report for indexation errors and verify redirect mapping from old URLs to new ones first.

No. Many CMS plugins inject JSON-LD via client-side JavaScript, which web_fetch and curl cannot see because script tags are stripped. Use a browser rendering tool, Google's Rich Results Test, or a Screaming Frog export to accurately detect structured data.

Largest Contentful Paint (LCP) should be under 2.5 seconds, Interaction to Next Paint (INP) under 200 milliseconds, and Cumulative Layout Shift (CLS) under 0.1. Pages loading in 5-6 seconds are well above acceptable limits and page speed is a confirmed ranking factor.

The most common errors are missing self-referencing entries, non-reciprocal links between locale pages, invalid codes like en-UK instead of en-GB, and canonical tags pointing across locales. Any of these can cause Google to ignore the entire hreflang cluster.

Use a schema skill when the task is implementing structured data such as FAQ or product markup. An SEO audit diagnoses ranking and traffic problems; it identifies missing schema as a finding but does not perform the implementation itself.