seo-audit

Provide your site URL and business context, then follow the audit priority order: crawlability and indexation first, then technical foundations, on-page optimization, content quality, and authority. The output is a report with an executive summary, findings with impact ratings, and a prioritized action plan.

Traffic drops after migrations usually come from missing 301 redirects, incorrect canonical tags, blocked crawlers in robots.txt, or outdated XML sitemaps. Check Search Console coverage reports for indexation errors and verify redirect mapping from old URLs to new ones.

No. Many CMS plugins inject JSON-LD via client-side JavaScript, which web_fetch and curl cannot see because script tags are stripped or never executed. Use a browser rendering tool, Google Rich Results Test, or a Screaming Frog export instead.

Largest Contentful Paint should be under 2.5 seconds, Interaction to Next Paint under 200 milliseconds, and Cumulative Layout Shift under 0.1. Measure these with PageSpeed Insights, WebPageTest, or the Search Console Core Web Vitals report.

The most common errors are missing self-referencing entries, non-reciprocal links between locale pages, invalid codes like en-UK instead of en-GB, and canonical URLs that conflict with the hreflang set. Any of these can cause Google to ignore the annotations entirely.

Use a schema markup skill when the task is implementing structured data such as FAQ or product schema. An SEO audit diagnoses issues across the whole site; it identifies missing schema but does not write the implementation.